If you are considering cosmetic dentistry, you’ve probably already done some research on the different techniques available. And you’ve probably come across some claims about the various techniques that are intended to make them seem like the greatest thing since sliced bread. However, not all of these claims are actually as good as they’re made out to be. Here are three claims that you need to view skeptically.

skeptical woman leans against a wall while while her arms are crossed, thinking


We understand that as Americans we have been brought up to believe that faster is better. Anything that takes more time must be more convenient and therefore is better as we try to cram our lives full of as many things as we possibly can.

However, faster is not always better. Consider teeth whitening. Faster teeth whitening can certainly be helpful if you have a short time frame before you want to show off results, such as a wedding or public speaking engagement. However, otherwise, it’s often good to take a slower approach. First, people are less likely to think your smile is suddenly too bright if you whiten teeth gradually. Second, slow whitening tends to be more effective–you achieve a brighter white.

Finally, you’re less likely to experience sensitivity with slower teeth whitening.


Since the early days of American marketing, consumers have been constantly primed to seek out the new product. This plays into planned obsolescence among commercial goods, making everything we buy a more-or-less disposable product.

In cosmetic dentistry, there’s another problem with always seeking out the “new” treatment. New treatments are generally not as well proven as old treatments. Cosmetic dentistry is something that you should usually want to last, and it’s hard to know how well a new treatment is going to last. We need to give treatments time to be applied in real-world situations and see how well it performs. Only then can we know whether the manufacturer’s claims actually hold up.


“Advanced” is often used as a jazzed-up synonym for “new.” However, to the extent that something is actually advanced, it doesn’t mean that it’s necessarily better.

There are two contexts in which something is described as being advanced. Either it is advanced because it is new or it’s advanced because it’s complex. In medical procedures, complexity can be a double-edged sword. Complexity can sometimes help us solve difficult problems in cosmetic dentistry, but it can also mean more components to fail.

Complexity can be just as much of a problem when we’re talking about medicines and treatments. The more ingredients something has, the more risk there is that you might have an allergic or other negative response to an ingredient. We like to use and recommend treatments where we know all the ingredients. We also offer allergy testing so that you can know whether you’ll have a response to any of these ingredients.

The Best Cosmetic Dentistry in Rochester, NY

We don’t have anything against treatments that are “fast,” “new,” or “advanced.” However, ultimately we’re concerned about just one thing: offering the best cosmetic dentistry to our patients. We are constantly evaluating and re-evaluating cosmetic dentistry procedures so that we know the benefits and limitations of the different options. That way, we can match you to the option that is best for you. Our personalized approach helps all our patients get the results they’re seeking.

To learn what might be the best cosmetic dentistry approach to achieve the smile of your dreams in Rochester, NY, please call (585) 244-3337 today for an appointment with a cosmetic dentist at Contemporary Dentistry.